Australia’s best-selling vehicle, Toyota HiLux, will ramp up its strength, capability and attitude to even greater levels with the introduction of a trio of new models during the second quarter of this year.
The three dramatically styled new 4×4 variants – the HiLux Rogue, Rugged and Rugged X – will extend the “unbreakable” reputation of HiLux with features that boost off-road protection, recovery and functionality.
Topping the new line-up of halo HiLux models, the Rugged X is primed for adventure with its daring design incorporating a high-tensile alloy bash plate and a winch-compatible hoopless steel bull bar – both of which are compatible with the vehicle’s airbags and other safety systems.
Rugged X goes beyond the top-of-the-range SR5 with a new black grille with a bold interlocking honeycomb design and gloss-black surround. It is also equipped with a snorkel, LED driving lights, high-strength front and rear recovery points, rock rails, a load-carrying sports bar and other heavy-duty components.
HiLux Rogue, which will also sit above the SR5, offers a premium vehicle that features a bold, aggressive image and wider appearance created by its hexagonal upper grille, fresh front bumper and heavily revised fog lamps.
The third new model, Rugged, provides off-roading enthusiasts with a vehicle that is ready for action. It features a functional yet aggressive front-end design, including a premium steel bull bar.
“HiLux buyers increasingly demand additional features – in fact, they spend more on accessories than any other vehicle in our range,” Mr Hanley, Toyota Australia’s vice president sales and marketing said.
“These new vehicles will enable them to make a statement with advanced toughness, added capability, practical comfort, first-class safety and the in-built strength that makes HiLux the indisputable No. 1,” he said.
“HiLux Rugged X is a no-compromise vehicle for those seeking adventure with a robust and capable vehicle that makes the ultimate statement: work hard, play harder”
All new components will be fully integrated with the vehicle, certified to Australian Design Rules to be fully homologated and attract full warranty coverage.
They have been developed to Toyota’s rigorous and renowned vehicle standards; and optimised for performance, durability and mass.
Toyota has delivered its best sales in five years, boosted by a record tally for the popular HiLux which topped the sales charts as Australia’s best-selling vehicle for the second year in a row.
The HiLux, with 47,093 sales in 2017 broke its previous record of 42,956 vehicles set in 2008 and cemented its place in automotive history as the only vehicle other than a passenger car to be Australia’s best-selling vehicle.
It also notched up a 20th consecutive year as Australia’s top-selling commercial vehicle.The industry-leading performance by the “unbreakable” HiLux, supported by record deliveries of Toyota’s SUVs, enabled Toyota to grow its sales and market share and retain its position as the best-selling automotive brand in Australia.
It was the 21st time Toyota has led the Australian new-vehicle market, including the past 15 years in a row, and the 13th time the brand has sold more than 200,000 vehicles locally in a calendar year.
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Disclaimer: Model range and specifications are subject to final confirmation by Toyota Australia and may differ from those shown.